Introduction

Startree Consulting provides practical solutions and customized, comprehensive, and sustainable recommendations for investors, owners, and operators to help secure the future of their brands and properties. As curators of guest experience, we create and maintain value by utilizing storytelling and engaging all six human senses throughout the guest journey.

We develop strategic actions based on the seven universal human needs: security, fulfillment, belonging, curiosity, identity, attainment, and purpose, and the seven global drivers: accelerating technologies, climate change, resource scarcity, dislocated world order, global versus local dynamics, evolving demographics, and an urban mindset. By closely monitoring industry innovators and early adopters, we maintain a continuous understanding of future macro-trends and the shifting priorities of the next two to three generations of travelers.

By combining these dynamic macro-trends with new consumer-facing products, services, experiences, and innovations, we can identify emerging local and regional micro-trends. This unique position enables us to provide insights on future-proofing ongoing investments. Additionally, we can uncover future growth opportunities in the hospitality sector by illustrating how trends may impact the industry and adjusting the broader outlook accordingly.

We create property strategies and concepts that embody the best of humanity and hospitality. Our goal is to design spaces where individuals can express their ideas, emotions, and aspirations freely, all while embracing the diversity of those around them. We approach our work in a unique and holistic manner because we are deeply committed to social and environmental responsibility.

Our motivation is to create something unique and meaningful that allows us to thrive by contributing positively.

Our clients 

Startree Consulting helped clients create a better future through product and service development, neuromarketing, communication, branding, asset development, and enhancing the overall customer experience.

• Luxury high-end hospitality brand - development

• Upscale lifestyle hospitality brand - development

• Lifestyle hotel - repositioning, branding, and asset management

• Boutique hotel - repositioning, branding, asset management, and real estate brokerage

• Numerous international F&B concepts (restaurants, bars, and lounges)

• Private Bank - 360° brand experience

• Large furniture retailer - new city boutique concept and branding

• International car manufacturer - new product experience

• And more ...

Take steps to ensure your hospitality business is prepared for the future.

We are here to help you connect with your future guests by offering thought leadership and developing innovative concepts that are designed to withstand change. Our services include identifying and prioritizing critical trends, plotting a strategic course for your business, and executing plans that will enable long-term growth opportunities. Our goal is to minimize risk and uncertainty throughout this process.